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National School Lunch Program Outreach Toolkit

The templates and resources on this page are designed to help promote the importance and value of school meals. All materials may be tailored to meet local needs.

Marketing Tools and Talking Points

Resources and tailored messages for marketing and talking to your community about school and summer meal programs.

Overlapping image of marketing and talking points resources

Marketing School & Summer Meals

School Meal Talking Points


 

Print Ready Resources

These materials are ready to download, print, and distribute.

Child holding lunch tray, smiling. With text Brain Food school meals = smart choice

 

Social Media

Want to promote school meals to families? Research shows using Facebook is a great strategy to reach them. Instagram is also a great tool to reach students to promote participation in school meals.

Facebook Posts

parent and child sitting at table with food. Text Choose School Meals to Make More Time for Family Moments.

 

Instagram Posts

Student with food tray using keypad with help of cashier in school cafeteria

Web Banners

Brain Food Fact Sheet Example Banner

 

Customizable Resources

Offer versus Serve Letter to Households Template

[District name and department title] uses a menu planning option called Offer versus Serve at [breakfast and/or lunch]. Offer versus Serve allows students to select and decline some of the foods offered at each meal. Offer versus Serve helps reduce food waste and allows students to take foods that meet their preferences and hunger levels.

At breakfast, students may select from grains, fruit and milk. At lunch, students may select from grains, protein foods, fruits, vegetables and milk. Offer versus Serve requires students to select at least ½ cup of fruits and/or vegetables and at least two other foods items or components for their free meal. Students may also select all food items offered for the meal.

The meal programs are designed to provide students with well-balanced meals to meet their nutritional needs and fuel their learning. Our program receives federal and state funding for each meal that meets the U.S. Department of Agriculture requirements. This funding helps us provide free meals to all students. When students select less than what is required for the free meal, such as only a carton of milk or an entree, we do not receive funding and must charge an a la carte price to cover the costs. 

[Optional: insert additional information about a la carte prices or student accounts]. 

Each cafeteria has signage posted explaining what students may take as part of their free meal. [Department title] staff are also available to assist students with selecting foods. 

Please reach out to [name and contact information] with any questions.


Ejemplo de carta de “Offer versus Serve” para hogares

[Nombre del distrito y nombre del departamento] utiliza una opción de planificación de menús denominada “Offer versus Serve” en [el desayuno y/o el almuerzo]. “Offer versus Serve” permite a los alumnos elegir y rechazar algunos de los alimentos que se ofrecen en cada comida. “Offer versus Serve” contribuye a reducir el desperdicio de alimentos y permite a los alumnos tomar los alimentos que se ajustan a sus preferencias y a su nivel de hambre.

En el desayuno, los alumnos pueden elegir entre cereales, fruta y leche. En el almuerzo, los alumnos pueden elegir entre cereales, alimentos proteicos, fruta, verduras y leche. El sistema “Offer versus Serve” exige que los alumnos elijan al menos ½ taza de fruta y/o verduras y al menos otros dos alimentos o componentes para su comida gratuita. Los alumnos también pueden elegir todos los alimentos que se ofrecen en la comida.

Los programas de comidas están diseñados para ofrecer a los alumnos comidas equilibradas que satisfagan sus necesidades nutricionales y les den energía para aprender. Nuestro programa recibe financiación federal y estatal por cada comida que cumple los requisitos del Departamento de Agricultura de los Estados Unidos. Esta financiación nos ayuda a ofrecer comidas gratuitas a todos los alumnos. Cuando los alumnos eligen menos de lo que se requiere para la comida gratuita, como por ejemplo solo un cartón de leche o un plato principal, no recibimos financiación y debemos cobrar el precio a la carta para cubrir los costos. 

[Opcional: añada información adicional sobre los precios a la carta o las cuentas de los estudiantes]. 

En cada cafetería hay carteles en los que se explica qué pueden tomar los alumnos como parte de su comida gratuita. El personal de [nombre del departamento] también está disponible para ayudar a los alumnos a elegir los alimentos. 

Si tienes alguna pregunta, ponte en contacto con [nombre e información de contacto].


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